This site is sponsored by the European Crop Protection Association. It is for information purposes only but we hope that it will also form the basis for a sound, open and balanced online debate on the future of pesticides in Europe and beyond. If you have any comments on the site, we would be happy to hear from you.


ANNA SERETNY is the Communications Coordinator at the European Crop Protection Associaton (ECPA). Anna has worked in the European Parliament as a Parliamentary Assistant to a Polish MEP; before joining ECPA she worked for biotech assocation – EuropaBio. Anna holds a Masters degree in Journalism and Social Communications from the Jagiellonian University, Krakow.

GAVIN WHITMORE is Biodiversity and eCommunication Manager at the European Crop Protection Association (ECPA). Previously working for a European nature and biodiversity conservation NGO, Gavin is English and holds an MSc in European Environmental Policy and Legislation and a BSc (Hons) in Environmental Management.


  • We seek to generate an open, transparent, honest and balanced debate on this site, aimed at helping stakeholders and the general public to better understand the issues surrounding pesticides.
  • Both sides should be able to voice their views: in fact we strongly urge all experts from either side of the divide to contribute.
  • Opinions expressed should represent a deliberate point of view: they should have been reached in a thoughtful way and be carefully researched.
  • Arguments should be fact based: speculation or emotional pleas will not be tolerated.
  • Admit and correct mistakes: if something we have posted is proven to be factually incorrect we will admit to it and correct it.